Tools for media buyers

As the advertising industry landscape is changing, we as marketers will have to keep abreast about the latest techniques and concepts emerging out of this field. Programmatic advertisement is the next big thing and I hope the above article would be of help in understanding the top tools involved in programmatic advertisement. Join Over 50, Subscribers. Skip to main content.

Menu header menu Courses. Digital Marketing Course in Hyderabad. Top 10 Programmatic Advertising Tools. Rajesh Deenadayalan. What is programmatic advertisement? Their platform uses omnichannel strategies to engage consumers, such as digital out-of-home ads i. This platform has access to a large network of premium retailers, making it a great DSP for brands who want to reach online shoppers.

They rely on first-party data, instead of third-party cookies, to optimize ads and determine the right time and place to engage shoppers. If your brand is in the alcohol, cannabis, gambling industry, it can be difficult to navigate ad regulations and compliance guidelines. StackAdapt helps brands strengthen their messaging and maneuver around those challenges.

Some of their key features include dynamic retargeting, machine learning optimization, and cross-device capabilities. With this DSP, your team can build an ad storyboard for any campaign and visualize the customer journey. There is a drag-and-drop feature that streamlines the media planning process. AcuityAds also has a journey map that allows brands to quickly visualize how a campaign is performing.

Some DSPs offer pre-segmented audiences for ad campaigns, which can be limiting depending on who your team wants to reach. The platform also promotes cost and analytics transparency. Marketers can see a detailed breakdown of where their ad dollars are going and how much of it goes toward platform fees. Another standout feature in Simpli. If customer support is important to your team, consider Adelphic. Unlike other DSPS, Adelphic offers a flexible pricing model, offering a subscription-based structure.

This means media buyers pay one set monthly fee for unlimited media. With Amobee, you can design digital campaigns on various platforms and across multiple browsers and devices. This DSP identifies potential consumers on a person-by-person level using their proprietary identity graph called "Amobee ID.

The platform can also access APIs from social channels, such as Facebook and Instagram, for social campaign automation. With over 9, vendors and 11, contacts, Basis has one of the largest inventories in the market. Its artificial intelligence AI tool can also review over 30 campaign parameters and make optimization suggestions to get the best results.

Basis also has scalable features, catering to both small and large businesses. Marketers can segment users by lifestyle, interest, intent, demographic, and viewership. When buying media, no ad placement is accidental. It does involve some trial and error as you get started and the optimization process will last throughout the campaign.

However, once you have a strategy to follow and an intuitive platform to track performance, this will result in effective ads that meet your marketing objectives.

Originally published Apr 2, AM, updated May 04 Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. Results from other media types can also be collected and reported on using this module. We match actual results by media plan and relative time frame along with other details provided.

You can create your own reports and dashboards, like the one you see below, to view the results. These dashboards are interactive and exportable. Share this information with your client electronically via the client portal or simply insert images into your own presentation materials. In addition to online tools such as the Media Planning Flowcharts and the Media Calendar, you have access to everything you need to generate helpful media reports using standard options or our flexible dynamic and advanced report writers!

Standard report applications include a variety of options and settings that allow for the creation of many different reports.

You can even create your own dashboards with any report! Use Advantage as a stand-alone media buying software for all media types or use other buying systems and integrate to consolidate estimate, order, financial, and management information into a single system. StrataConnect and CoreConnect provide seamless integration with media orders and vouchers from Strata and CoreMedia media buying systems. Integration with Centro digital and DoMedia out of home is possible using our generic interface.

DoubleClick ad serving integration is also available. Create campaigns and placements in DCM automatically from Advantage media orders. Plus, get digital results and compare your plan to actual results. Other ad server integrations such as Sizmek will be added over time.

Skip to content. Get your day free trial now! Introducing XMP , the first multi-channel media buying tool that connects top media between China and the Western markets. Built by the Nativex media buying experts for media buyers, XMP will allow you to streamline complex campaign workflows across platforms like Snapchat, Douyin, WeChat, and Kuaishou.

Key XMP features compared to other media buying tools. XMP allows you to create, distribute, and manage your workflows across the most engaging media, all on one platform.