Introduction letter to prospective client template




















Keep the letter short and to the point and avoid adding unnecessary details. End on a positive note and offer to give assistance if needed. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support.

They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc.

Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related. Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. Be brief and straightforward and avoid adding irrelevant details.

Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. You can send the letter by regular post or by email. Here is a sample business introduction letter from a new bakery to local restaurants. Make sure to address each letter individually and use the name of the owner or manager as well as the name of the company.

The letter should appear to be personal and not generic. I represent Name of Company as the head of Public Relations. We are a full-service bakery that offers a wide variety of goodies from simple sugar cookies to elaborate wedding cakes.

I would like to introduce you to some of our specialties and request that you consider purchasing your baked goods from us in the future. We have won awards at the local farmers market and state fair for apple pie, black forest cake and apricot strudel.

Our prices are competitive and we believe your clientele will enjoy our products and come back for more. Our extensive menu includes vegan, vegetarian and gluten-free items, and with solar power running all of our equipment, we have a sustainable carbon footprint.

Thus we can conclude that these letters are very useful as this will interact with customers to make them aware of your company and then this will help you for clients. This will always be a good strategy to extend to employees and become easy for them to know about the company. We have many prestigious clients from the hotel industry as well who have been using our hotel related software for easy and hassle-free working and some of these names include Remington Hotels, Premium Hotels, Invictus Hotels and many more.

We have been associated with these prestigious names in the industry and have been providing our IT services to them for years. Please feel free to connect with us at or simply email us your business requirements at [email protected] abc. We also offer a wide range of packages depending upon your budget that make pocket-friendly choices.



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